Farmer's Branch considers sponsorship for firefighter challenge world championship at Brookhaven

The City Council of Farmers Branch convened on July 1, 2025, to discuss a potential sponsorship agreement for the upcoming Firefighter Challenge World Championship, scheduled to take place from October 20 to October 25 at the Dallas College Brookhaven campus. Special Projects Manager Jose Garabay presented the details of the event, which is expected to attract around 800 attendees, including athletes, volunteers, and families from across the United States and over 17 countries.

To accommodate the influx of visitors, the tourism team has reserved 600 hotel rooms. The championship, which has previously drawn participants from countries such as Canada, Norway, France, and the United Kingdom, will also be live-streamed, reaching an estimated 350,000 unique viewers through social media platforms.

Garabay outlined the terms of the proposed sponsorship agreement, which includes waiving local fees and permits, allowing the organizers to connect to on-site water hydrants, and providing a cash payment of $10,000 funded through hotel occupancy tax revenues. In return, the city would gain promotional benefits, including the use of its logo on marketing materials and recognition during the event.

Council members expressed their support for the sponsorship. Councilman Roman voiced no questions, while Councilman Bennett inquired about the event's history, noting that it was previously held in Nashville and had been ongoing for several years. Councilman Reek also expressed support and confirmed that the timing of the event does not conflict with the city's pickleball event, which begins on October 31.

The council concluded the discussion by seeking guidance on moving forward with the sponsorship agreement, emphasizing the potential benefits for the city and its visibility during the championship.