The Yorba Linda City Council meeting on June 24, 2025, focused on strategies to enhance local economic growth, particularly through sales tax revenue generation. Council members discussed the importance of attracting businesses that could contribute significantly to the city’s tax base, with a particular emphasis on retail and dining options.

A key point of discussion was the potential for incentives to attract businesses, especially those that generate sales tax. Council members expressed a desire to avoid the perception of "picking winners and losers" among businesses while acknowledging a preference for those that would contribute more to the city’s revenue. The conversation highlighted the need for a clear goal regarding sales tax revenue growth, with some members suggesting that expanding dining options could improve resident satisfaction and drive sales.

Council member John Khalil emphasized the necessity of increasing foot traffic in local stores, suggesting that simply adding more businesses would not suffice. He advocated for marketing efforts aimed at attracting shoppers from surrounding areas to boost local sales. Khalil pointed out that the city has a population of approximately 68,000 residents, and reaching out to nearby communities could enhance revenue.

The council also discussed the importance of marketing strategies, including the use of social media and print advertising, to promote local businesses and events. Members acknowledged the need for a collaborative approach, involving property owners and local businesses in efforts to draw customers to Yorba Linda.

In conclusion, the council's discussions underscored a commitment to fostering economic development through strategic planning and marketing, with a focus on enhancing the local business environment and increasing sales tax revenue. The next steps will involve refining incentive strategies and exploring marketing initiatives to attract both residents and visitors to the city.