International Surf Festival showcases beach cities with athletic competitions in Hermosa Beach

The Hermosa Beach Parks, Recreation and Community Resources Advisory Commission meeting on July 1, 2025, showcased the upcoming International Surf Festival (ISF) and the AAU Hermosa Beach National Championships, both poised to significantly boost local tourism and economy.

The ISF, co-sponsored by various local agencies, promises a vibrant lineup of events across Hermosa Beach, Redondo Beach, Torrance, and Manhattan Beach. Highlights include a lifeguard inter-crew competition, a two-mile sand run, and youth water events, drawing competitors and spectators from around the globe. The festival is expected to attract thousands, with local businesses benefiting from increased foot traffic and spending. The event emphasizes community spirit and beach culture, with a history dating back to 1962, when Hermosa Beach was one of its founding cities.

In addition, the AAU Hermosa Beach National Championships is set to be the largest yet, with over 500 teams participating. This event not only showcases young talent but also brings in substantial economic benefits, with estimates suggesting a total impact of $3.5 to $5 million for the local economy. The championships will feature a recruiting seminar for athletes, further enhancing its appeal.

Both events highlight Hermosa Beach's status as a premier destination for sports and community gatherings, reinforcing its identity and civic pride. As the city prepares for these exciting festivals, the anticipated influx of visitors is expected to leave a lasting positive impact on local businesses and the community as a whole.