Laguna Beach Council proposes 10-year contract for tourism and artist support

The government meeting held on June 3, 2025, focused on the future of tourism and the arts in Laguna Beach, California. Mayor Alex Rounaghi and council members discussed the potential establishment of a 10-year contract with Visit Laguna, aimed at enhancing the city’s tourist marketing district. The proposal sparked debate, with some council members questioning the length of the contract, noting that other cities like Anaheim and San Diego have agreements spanning 30 to 40 years.

Mayor Rounaghi emphasized the importance of balancing tourism with the preservation of Laguna Beach's environment, culture, and heritage. He highlighted concerns about the impact of tourism on the local community, particularly the exodus of artists due to affordability issues. To address this, the council is exploring the creation of a land trust that would acquire properties currently occupied by artists, ensuring they can continue to live and work in the area.

The proposed contract with Visit Laguna includes a provision where one-third of the funds generated would be allocated back to the city, specifically for artist housing and space. Mayor Rounaghi explained that this financial model could help support the land trust initiative, although concerns were raised about how the city would recoup any loans made to the trust.

In discussions with banks, the mayor found that a 10-year revenue commitment would provide the necessary assurance for financing. He acknowledged past mistrust regarding the stewardship program but expressed optimism about the potential benefits of the new contract and its focus on supporting the arts community.

The meeting concluded with a commitment to further explore the land trust concept and the implications of the proposed contract with Visit Laguna, aiming to foster a sustainable environment for both tourism and the arts in Laguna Beach.