Trader Joe's seeks type 21 license for new Fourth Street store in San Francisco

Trader Joe's is making a move to expand its presence in San Francisco with a new location at 10 Fourth Street, seeking approval for a type 21 license that would allow the store to sell beer, wine, and distilled spirits for off-premises consumption. However, the proposal faces challenges, including two letters of protest and no letters of support, as the site is situated in a high crime area and an "undue concentration area" according to local regulations.

The Alcoholic Beverage License Unit (ALU) has recommended approval of the license with specific conditions aimed at mitigating concerns. These include limiting the display of alcoholic beverages to no more than 5% of the store's retail space and prohibiting the sale of distilled spirits in containers smaller than 200 milliliters. Additionally, sales of beer must be in prepackaged six-packs, while wine cannot exceed 15% alcohol by volume, with further restrictions on bottle sizes.

Trader Joe's regional vice president, Adam McMicken, expressed enthusiasm for the new location, emphasizing the company's commitment to being a positive community presence. He noted that the area is underserved and highlighted the store's reputation for offering quality products at competitive prices. McMicken confirmed that Trader Joe's accepts the conditions set forth by the San Francisco Police Department and the Alcoholic Beverage Control.

As the proposal moves forward, the community will be watching closely to see how Trader Joe's plans to navigate the concerns raised and whether the new store will enhance the local shopping landscape.