The San Francisco County government meeting held on July 4, 2025, focused on several key amendments and proposals related to local signage regulations. The meeting began with Chair Marker addressing the agenda, indicating a desire to discuss items separately for clarity.

President Peskin introduced a series of amendments, emphasizing that while some were non-substantive, one significant amendment regarding a five-year look-back provision would require a one-week continuance. This provision aims to ensure that the proposed changes are thoroughly reviewed before implementation.

Peskin outlined four main amendments. The first was the five-year look-back provision, deemed substantive. The second amendment sought to limit the program to business signs, excluding general advertising signs, commonly referred to as billboards. This amendment was confirmed as non-substantive by Deputy City Attorney Jensen. The third amendment required that participating signs comply with existing illumination rules set by the planning department, which was also considered non-substantive.

The final amendment clarified that applicants would not need to provide professionally prepared plans, which was intended to simplify the application process. Peskin proposed that the meeting duplicate the file to include the five-year look-back amendment and continue discussions to the next meeting on July 10. This approach would allow the amnesty program to commence sooner, benefiting local businesses.

The meeting concluded with a consensus among the members to proceed with the proposed amendments and to hear further from the planning department staff regarding the incorporation of these changes into the ordinances. Overall, the discussions highlighted a collaborative effort to refine local signage regulations while ensuring compliance and clarity for businesses in San Francisco County.