The San Francisco Planning Commission convened on July 4, 2025, to discuss proposed signage changes for the historic Rincon Annex Post Office, a designated city landmark. The meeting focused on four sign permits aimed at updating the building's exterior signage to enhance visibility and appeal for tenants and visitors.

The proposed changes include the removal and replacement of existing non-historic wall signs and the installation of new signs that align with the building's architectural style. The new signage is designed to be contemporary while respecting the historical significance of the property, which was constructed in 1939 and is recognized for its Streamline Moderne architecture.

Jared Willis, the director of construction for Hudson Pacific Properties, emphasized the importance of maintaining the building's historical integrity while making it attractive for retail and office users. He noted that the updated signage would feature modern fonts and designs that reflect the building's historical motifs, such as waves and dolphins.

The Planning Department's Deputy Zoning Administrator, Tina Tam, provided an overview of the permits, explaining that the proposed signs would be smaller and less obtrusive than the existing ones. The new signage aims to enhance the building's aesthetic without compromising its historical character. The commission was informed that the existing signs were installed in the late 1980s and early 1990s and no longer meet the needs of current tenants.

Concerns were raised by appellant David Osgood, who argued against any changes to the existing signage, citing the importance of preserving the building's historical features. However, the Planning Department maintained that the proposed changes comply with city regulations and would not impair the landmark's defining characteristics.

The commission's discussions highlighted the balance between modernization and preservation, as they considered the implications of the signage updates for the Rincon Annex and its role in revitalizing the surrounding area. The meeting concluded with a commitment to further review the proposals, ensuring that any changes align with both historical preservation standards and the needs of the community.