The San Francisco Planning Commission recently reviewed a significant proposal for the exterior remodel of the historic building at 838 Market Street, a site that has long been criticized for its unattractive facade. The project aims to modernize the five-story structure while ensuring it aligns with the character of the Kearney Market Mason Sutter Conservation District, where it is located.

The building, constructed in 1930, underwent unsympathetic alterations in 1981, leading to its current state, which many have deemed out of place within the district. The proposed redesign seeks to replace the existing facades with a contemporary look that respects the historical context. Key features of the new design include deep window recesses, traditional retail storefronts, and a material palette that harmonizes with the surrounding architecture without directly imitating it.

During the meeting, project architect Lucille Inocencio presented the design, emphasizing its elegant and timeless qualities. The new facade will utilize a combination of GFRC panels and durable stone, with a focus on verticality and organized elevation. The design aims to create a cohesive appearance that enhances the streetscape along Market and Ellis Streets.

Commissioners expressed support for the project, noting the significant improvement it represents over the current facade. Concerns were raised regarding the durability of materials, particularly in relation to graffiti resistance and long-term maintenance. Inocencio assured the commission that the selected stone would be easy to clean and that the glass would be as transparent as possible to showcase retail offerings.

The Planning Commission is set to make a decision on the office allocation request related to this project on November 30. If approved, this remodel could mark a pivotal step in revitalizing the area and enhancing the visual appeal of Market Street, ultimately benefiting local businesses and residents alike.