The San Francisco City Council has approved a new entertainment venue, Reverb, set to open at 2801 Leavenworth Street, previously home to The Rock nightclub. This dance club will primarily feature electronic dance music (EDM) with plans for occasional live bands, fashion shows, and comedy events. The venue aims to enhance nightlife in the Fisherman’s Wharf area, which has been described as lacking vibrancy after dark.

Reverb's permit includes provisions for outdoor programming in an adjacent courtyard, allowing DJs to perform daily from 9 AM to 10 PM, with a maximum of six hours of outdoor entertainment each day. Additionally, the club has secured an extended hours premises permit, enabling it to host events until 4 AM on Friday and Saturday nights, as well as on select holidays.

The owners, Berto Cohen and Eric Villalobos, emphasized their commitment to community engagement, having reached out to 29 nearby commercial neighbors, all of whom expressed support for the project. The venue will implement a robust security plan, particularly on nights with extended hours, to ensure a safe environment for patrons.

During the meeting, the owners highlighted their experience in the nightlife industry, noting that their events have historically been free of incidents. They aim to establish Reverb as a staple music venue in the city, contributing positively to the local culture and economy.

The approval of Reverb marks a significant step in revitalizing the nightlife scene in San Francisco, promising to bring new energy and entertainment options to the community. As the venue prepares for its opening, it is poised to become a key player in the city's entertainment landscape.