As the sun dipped below the horizon, casting a warm glow over the Embarcadero, the San Francisco City Council convened to discuss a proposal that could breathe new life into the waterfront. The focus of the evening was a permit request from Epic Roast House, an upscale bar and restaurant located at 369 The Embarcadero, seeking to enhance its outdoor entertainment offerings.
Owner Pete Sitnick, who also manages the nearby Waterbar and Epic Steak, presented the case for the establishment's new Live Performance License Permit (LLP). The restaurant aims to host outdoor entertainment daily, featuring live music and DJs, while also playing pre-recorded music throughout the day. Sitnick emphasized that the proposed schedule would allow for outdoor entertainment from noon to 9 PM, limited to four hours per day, with pre-recorded music extending from 10:30 AM to 11 PM.
With only one nearby neighbor—the local fire station—Sitnick reported no opposition to the permit. He expressed a desire to revitalize the area, which has seen a decline in vibrancy since the pandemic. "We want to enhance the experience on the waterfront and create some energy and activity down there," he stated, highlighting the importance of live music during special events and brunch services on weekends.
The council members appeared receptive to the proposal, noting the absence of nearby residential complaints and the potential benefits of increased activity along the waterfront. As the meeting progressed, it became clear that this permit could mark a significant step toward revitalizing the Embarcadero, inviting both locals and visitors to enjoy a more lively atmosphere.
In a city known for its rich cultural tapestry, the addition of live music at Epic Roast House could serve as a beacon of community engagement and entertainment, promising to draw people back to the waterfront and foster a sense of connection in a post-pandemic world. The council's decision on the permit will be closely watched, as it could set a precedent for similar establishments looking to enhance their outdoor offerings in the heart of San Francisco.