The City of Punta Gorda held a Business Owner Listening Session on July 7, 2025, aimed at gathering insights and concerns from local entrepreneurs. The meeting provided a platform for business owners to discuss visibility, infrastructure, and flood protection in the downtown area.

The session began with a discussion about the visibility of businesses in Punta Gorda. One business owner noted that while visitors from nearby areas like Cape Coral and Venice are drawn to the town, they often struggle to find information about local shops and dining options. The owner emphasized the need for improved visibility, suggesting that the downtown area feels quieter compared to other cities, which may deter potential customers.

Larry Mishkin, owner of Gigi's Ice Cream, raised concerns about the blighted appearance of properties near his business. He pointed out that the landscaping of a neighboring agency has not been maintained, which detracts from the overall appeal of the area. Mishkin proposed that restoring a broken streetlight could enhance visibility and encourage foot traffic across Cross Street, where several businesses, including his own, are located. He also suggested installing directional signs at key intersections to inform visitors about the variety of businesses available downtown.

Additionally, Mishkin highlighted the need for improvements to the welcome sign at the entrance of Punta Gorda, which he described as outdated and unkempt. He argued that maintaining a neat appearance at the town's entry points is crucial for creating a positive first impression on visitors.

Laura Knight, owner of the Refinery Market Downtown, inquired about the city’s plans for flood protection, particularly in light of her recent experiences with flooding. She expressed a desire for clarity on any initiatives being implemented to mitigate future flood risks, reflecting a broader concern among business owners about the impact of environmental factors on their operations.

The session concluded with a commitment from city officials to consider the feedback provided by the business owners. The discussions underscored the importance of community engagement in addressing local business challenges and enhancing the overall vitality of Punta Gorda's downtown area.