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SCM appeals for support amid subscription revenue decline in local broadcasting


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SCM appeals for support amid subscription revenue decline in local broadcasting
In a recent Chamber Side Chat, AI expert Mary McPheat shared insights on the evolving role of artificial intelligence in various sectors, particularly healthcare and marketing. During the episode, McPheat highlighted her upcoming speaking engagements, focusing on how AI agents can be leveraged in marketing strategies and the use of custom GPTs by fractional professionals.

McPheat emphasized the importance of practical demonstrations, stating, "I want to be able to send some good demos and some examples of everything we talked about today because I think being able to see it in action is really gonna give context." This hands-on approach aims to enhance understanding of AI applications in everyday work.

The discussion also touched on the challenges faced by local media, particularly Simsbury Community Media (SCM), which is grappling with declining revenue due to a shift towards internet-only subscriptions. SCM representatives urged community support, stressing the importance of local programming in preserving Simsbury's history and keeping residents informed. "Your donation can make a difference," they stated, highlighting the need for community involvement to ensure the station's continued operation.

As the conversation wrapped up, McPheat expressed gratitude for the opportunity to share her expertise, leaving listeners with a sense of the potential AI holds for transforming industries and the vital role of local media in community engagement.

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