City Council approves Dairy Queen's promotional sign for community event

The City Commission of Madison, SD, took a significant step towards community engagement during the July 7, 2025 meeting, approving a motion to support a promotional event in collaboration with Dairy Queen and Fox Promotion. The initiative aims to enhance local identity and foster community spirit, with leaders expressing strong support for the event's alignment with Madison's values.

Commissioner Kelly highlighted the importance of the event, stating, "This event is actually part of our community's identity, and if we can support it, awesome." The sentiment was echoed by other commissioners, who emphasized the community's willingness to help one another, a hallmark of life in South Dakota.

The commission discussed utilizing social media platforms to promote the event, ensuring maximum visibility and participation. A motion was made to allow Dairy Queen and Fox Promotion to display a promotional sign for up to three weeks, which was unanimously approved by the commission.

In addition to the promotional efforts, the commission acknowledged the Madison Chamber of Commerce for adjusting their schedule to accommodate the event, demonstrating a collaborative spirit among local organizations.

As the meeting progressed, the commission moved on to discuss other agenda items, including the first reading of Ordinance 1680, which regulates wheeled electronically propelled devices, indicating a focus on modernizing city regulations alongside community engagement efforts. The approval of the promotional event marks a proactive approach to strengthening community ties and enhancing local identity in Madison.