Goodyear reviews billboard regulations amid property owner requests for signage

During the City Council Work Session on July 7, 2025, Goodyear officials discussed the potential for introducing billboards within city limits, a topic that has not been revisited in over a decade. Currently, city regulations prohibit off-premise signage, including billboards, despite increasing inquiries from property owners along the freeways seeking such advertising options.

Planning Manager Christian Williams presented a detailed overview of the city's existing signage regulations, differentiating between on-premise and off-premise signs. On-premise signs are permitted for businesses located on the property, while off-premise signs, such as billboards, are not allowed. Williams emphasized that billboards serve as off-premise advertisements and are distinct from the digital marquees established during the Great Recession, which are located on city-owned property and primarily promote local businesses.

The council was informed that Goodyear has never permitted billboards, and none currently exist in the city. The discussion highlighted the implications of allowing billboards, including the potential for increased revenue and advertising opportunities for local businesses. However, it also raised concerns about the lack of control over the content displayed on such billboards, as they would not be subject to city regulation.

The meeting concluded with a call for further research and community input on the matter, as city officials seek to balance the interests of local businesses with the aesthetic and regulatory standards of Goodyear. The council's decision on whether to amend the current signage regulations could significantly impact the city's commercial landscape and advertising practices in the near future.