Goodyear Council recommends no new billboards amid digital signage debate

In a recent City Council Work Session held in Goodyear, Arizona, council members engaged in a thoughtful discussion regarding the future of billboards and digital signage within the city. The meeting, which took place on July 7, 2025, highlighted the delicate balance between community aesthetics and the desire for advertising space.

City staff presented their recommendation to maintain the current regulations, which prohibit new billboards while allowing for the use of digital freeway pylon signs for on-site advertising. These pylon signs, unlike billboards, are strictly regulated and can only promote businesses located within Goodyear. This distinction was emphasized as a way to retain control over the content displayed, ensuring it aligns with community standards.

Council members expressed a range of opinions on the matter. Some, like Councilmember Vicky, voiced strong opposition to billboards, citing concerns over the lack of control over their content. Others, such as Councilmember Laura, acknowledged the need for a modern approach to signage, reflecting on the visual clutter that billboards can create. Laura praised the thorough analysis provided by staff, which outlined the pros and cons of allowing billboards in the city.

The conversation also touched on the potential for a single welcoming pylon sign at Camelback Road, aimed at enhancing Goodyear's branding without overwhelming the landscape. This idea resonated with some council members who see the value in clear, community-focused signage.

As the meeting concluded, the council agreed on the importance of further research before making any decisions about expanding digital billboard options. Staff was tasked with exploring regulations around height, brightness, and location, ensuring that any future signage aligns with the city's vision.

The discussions reflect a broader trend in urban planning, where cities grapple with the impact of advertising on community identity and aesthetics. As Goodyear continues to grow, the decisions made today will shape the visual landscape for years to come, balancing economic interests with the desire for a cohesive community image.