Retail pop-up event planned in Green Street to feature Dairy Boy fashion brand

A new retail pop-up event is set to take place in Manhattan from July 15 to 17, 2025, promising to attract around 1,000 visitors over the weekend. The event, hosted by a fashion retail brand, will feature a unique shopping experience with a Connecticut equestrian theme, showcasing products like pajamas and bed sheets.

During the Manhattan Community Board 2 meeting, organizers outlined their plans for managing the expected crowd. They will implement a structured line management system, allowing 100 to 150 guests to enter each hour, with a total of 10 security guards on-site to ensure safety and order. The line will be directed along the sidewalk, with stanchions in place to guide attendees.

Importantly, the event will not include food, beverages, or sound outside, focusing solely on the retail experience within the venue. Organizers emphasized their commitment to minimizing disruption to the neighborhood, stating that they will not close off the entire street, a concern raised due to issues from a previous event.

To further enhance the experience, the team is considering issuing wristbands to manage entry times if lines become too long. This pop-up marks a significant opportunity for the brand, which typically operates online, to engage directly with customers in a themed environment.

As the event approaches, organizers are keen to maintain open communication with local businesses and residents to ensure a smooth operation and positive community relations.