Eos to launch pistachio body lotion at July 22 pop-up in Gansevoort Plaza

July 08, 2025 | Manhattan City, New York County, New York

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Eos to launch pistachio body lotion at July 22 pop-up in Gansevoort Plaza

This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting. Link to Full Meeting

The Manhattan Community Board 2's Street Activities and Resiliency Committee convened on July 7, 2025, to discuss upcoming events and their implications for local neighborhoods. A key highlight of the meeting was the presentation of a pop-up event by Eos, scheduled for July 22 at Gansevoort Plaza in the Meatpacking District.

The event will promote Eos's new pistachio body lotion through an interactive consumer activation. Attendees will have the opportunity to engage with an ice sculpture featuring the product and receive a complimentary 16-ounce bottle of lotion by scanning a QR code. Additionally, local popsicle vendor Pop Bar will distribute free popsicles to participants. The activation is set to run from 11 AM to 3 PM, with a detailed plan in place to manage crowd control and ensure safety.

Aubrey, the event organizer, outlined the logistics, including the presence of five security guards and ten brand ambassadors to assist with crowd management. The setup will include stanchions to guide attendees and prevent overcrowding. The event aims to create a swift flow of participants, allowing them to enjoy the experience without lingering excessively.

Concerns regarding the potential for water accumulation from the melting ice sculpture were addressed, with plans for a drainage system to prevent any issues on the plaza. The use of ambient music during the event was also confirmed, with assurances that sound levels would be kept low to minimize disturbance to the surrounding area.

In addition to the Eos event, the committee briefly discussed another upcoming event, Reset Capsule, scheduled for July 24 at Astor Place Plaza. The meeting concluded with a focus on ensuring that these events align with community standards and enhance local engagement without compromising public space integrity.

Overall, the committee's discussions reflect a commitment to balancing vibrant community activities with the need for effective management and safety protocols.

Converted from Manhattan CB2 July 7, 2025 - Street Activities and Resiliency Committee Meeting meeting on July 08, 2025
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