Simsbury Community Media (SCM) is calling on residents to support its mission of connecting the community through local programming and education. During a recent government meeting, representatives highlighted the organization's 40-year history of serving as a vital voice for the town, facilitating government transparency and celebrating local milestones, such as high school graduations.

However, SCM is facing significant challenges due to a decline in funding. The organization’s revenue model, which relies heavily on television subscriptions, has been impacted by the growing trend of "cutting the cord" as more viewers shift to internet-only services. Despite offering free online programming, this transition has resulted in decreased financial support.

SCM officials emphasized the importance of community contributions, urging residents to donate to ensure the continuation of their services. They noted that every donation plays a crucial role in keeping the organization operational, allowing it to educate youth and preserve Simsbury's history.

The meeting underscored the need for community engagement to maintain SCM's presence and effectiveness. Residents are encouraged to visit the SCM website or scan a QR code displayed during the meeting to make donations. By supporting SCM, community members can help ensure that their local media outlet continues to thrive for future generations.