Curry County Fair plans expanded marketing and rabbit show for increased attendance

During the recent meeting of the Clovis Lodger's Tax Advisory Board, discussions centered on enhancing marketing strategies for the upcoming Curry County Fair, scheduled for August 6-16, 2025. The board explored innovative approaches to attract a larger audience, particularly from surrounding regions.

Casey Bell, a representative involved in the fair's planning, emphasized the effectiveness of last year's marketing efforts, which included digital advertising on platforms like Hulu and Sling TV. This year, the team aims to expand their reach by targeting specific events, such as the Hispanic Heritage Night concerts and an eighties rock tribute band performance. By tailoring advertisements to these events, they hope to draw in diverse crowds, including those from nearby towns like Freona and Hereford, as well as further afield to Roswell and Hobbs.

The board noted a significant increase in attendance over the past few years, with average gate numbers rising from approximately 22,000 to nearly 27,000. This growth reflects the fair's longstanding appeal, having been a community staple for over a century. The marketing strategy will also include billboards in rural areas, aiming to attract visitors who may not have access to similar events in their own communities.

In addition to the fair, the meeting featured a presentation from the newly established Roadrunner Rabbit Breeder Association, which is set to host a rabbit show at the Curry County Event Center. This event is expected to draw participants from across several states, further contributing to local tourism and economic activity. The association's leaders highlighted the importance of providing a platform for youth to showcase their rabbits, which not only fosters community engagement but also encourages visitors to stay in local accommodations and dine in Clovis.

The board concluded the meeting by reminding applicants that funding from the Lodger's Tax would only be available after city commission approval, which is anticipated in July. This timeline emphasizes the need for prompt and effective marketing efforts to maximize attendance at the fair and related events.

Overall, the discussions at the meeting underscored a proactive approach to leveraging local events for economic growth, highlighting the importance of targeted marketing and community involvement in sustaining the fair's success.