Council discusses technology options for improved business analytics with Placer AI

During the Waynesville Council meeting on July 8, 2025, discussions centered around the potential use of advanced technology, specifically Placer AI, to enhance local business insights. Council members expressed interest in how technology could provide valuable data about customer behavior and business performance in the area.

One key point raised was the impressive statistics from the local recreation center, which reported 103,000 unique visits annually, with an average stay of 74 minutes. Notably, many visitors head to nearby businesses, such as Chick-fil-A, after their workouts. This data highlights the interconnectedness of local businesses and the importance of understanding customer flow.

However, concerns were voiced about the implications of requiring individual business owners to report specific data about their operations. Council members agreed that while gathering insights is crucial, they want to avoid overburdening local businesses with reporting requirements.

The conversation also touched on the various versions of Placer AI available, with some offering additional features like void reports, which identify empty storefronts and suggest potential business types that could fill those spaces. The council is considering whether these advanced features are necessary for their needs.

In conclusion, the council is poised to approve the request for Placer AI, aiming to leverage technology to better understand and support the local business landscape while balancing the needs of individual shop owners. The next steps will involve finalizing the details of the technology's implementation and its potential impact on Waynesville's economy.