Southern New Mexico State Fair unveils plans for 2023 event with popular artists

In the heart of Doña Ana County, excitement is building as the Southern New Mexico State Fair and Rodeo approaches its 58th year. During a recent Board of County Commissioners meeting, Travis, the executive director of the fair, shared a glimpse into the preparations underway for this beloved community event, set to take place in September.

With just two and a half months until the fair, Travis highlighted the impressive lineup of artists and entertainers planned for this year. While specific names remain under wraps, he assured attendees that the caliber of performances is set to rise, promising popular acts for the Friday and Saturday night shows. The fair will also feature unique attractions, including canine performances and a ventriloquist, marking a return of this act after many years.

At the core of the fair's mission is agricultural education, particularly aimed at youth through partnerships with 4-H and FFA programs. As a nonprofit organization, the fair emphasizes community engagement, aiming to create a family-friendly atmosphere that combines fun with learning about agriculture's impact on daily life. Travis noted that the fair serves as a platform for local youth to showcase their livestock and skills, with over $2.2 million paid out to young exhibitors in recent years.

The fair's history is deeply intertwined with the community, dating back to its inception in 1967. Travis shared personal anecdotes, reflecting on his family's long-standing involvement and the fair's evolution over the decades. The event has grown significantly, with attendance reaching approximately 43,000 in 2022, a testament to its enduring popularity.

In addition to entertainment, the fair prioritizes giving back to the community. Over the past three years, it has provided free admission to more than 37,000 schoolchildren, fostering agricultural education through field trips. The fair also hosts the Exceptional Rodeo, allowing special needs youth to experience the thrill of rodeo activities, further emphasizing its commitment to inclusivity.

As the meeting concluded, commissioners expressed their appreciation for the fair's impact on the community, recognizing the vital role it plays in shaping the lives of local youth. With ongoing improvements to the fairgrounds and a strong partnership with county staff, the Southern New Mexico State Fair and Rodeo is poised to deliver another memorable experience for families and visitors alike. As September approaches, anticipation continues to build for what promises to be a celebration of culture, education, and community spirit.