The Putnam County Board of County Commissioners (BOCC) meeting on July 8, 2025, featured a significant tourism update presented by Kimberly Morgan from the Chamber of Commerce. Morgan provided insights into recent tourism initiatives and upcoming events aimed at boosting local economic activity.

Morgan highlighted the success of various events held over the past six months, including the Azalea Festival, the Mug Race, and the Wolfson Children's Hospital Fishing Tournament. These events not only attracted visitors but also contributed to local spending and community engagement. She emphasized the importance of creating memorable experiences for visitors, which could encourage repeat visits.

Looking ahead, Morgan announced several upcoming events, including the Southeast Wood Producers Association's annual meeting at the Putnam County Fairgrounds in September and a regional meeting for Nissan Z car owners expected to draw 200 participants in February 2026. Additionally, discussions are underway to host a new crappie fishing tournament in the county.

Morgan also discussed efforts to enhance tourism through social media and influencer partnerships. Notable initiatives include collaborations with Visit Bridal and features on local attractions like the St. John's River sunset bat tours. Influencer Misty Wells is scheduled to film in the area in September, further promoting Putnam County's unique offerings.

To foster collaboration within the tourism sector, the Chamber has initiated quarterly meetings for local accommodations and adventure businesses. These gatherings aim to build connections and develop comprehensive itineraries that cater to visitors' needs.

In conclusion, the meeting underscored the county's commitment to enhancing tourism through strategic events and community engagement, with the goal of sustaining economic growth and attracting more visitors to Putnam County.