Radford University surpasses fundraising goal and launches new donor engagement strategies

This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting. Link to Full Meeting

During the Radford University Board of Visitors meeting on December 6, 2024, significant achievements and future priorities were discussed, highlighting the university's ongoing commitment to growth and community engagement.

One of the standout topics was the success of the Together campaign, which exceeded its fundraising goal of $100 million, reaching nearly $107 million. This campaign saw approximately 56,000 total gifts, with nearly 1,100 unique contributors. Notably, 178 new scholarships were established, and 38% of the donations were under $50, indicating a broad base of support that the university aims to leverage for future engagement. Additionally, participation from faculty and staff was commendable, with 27 individuals contributing, surpassing national averages for capital campaigns.

Looking ahead, the board addressed the challenge of donor fatigue and the need to refine funding priorities in alignment with the university's strategic plan. Dr. Penny White, who is leading these efforts, will be sunsetting several underperforming programs and shifting focus to enhance donor engagement and planned giving initiatives. The university has already seen success in this area, receiving four planned gifts totaling nearly $27 million, exceeding their goal of 30%.

The meeting also touched on recent events, including Highlander Giving Day, which featured 17 projects and showcased the university's spirit and community involvement. Homecoming was highlighted as a key event that fosters pride and connection among alumni and current students, with board members encouraged to participate in future celebrations.

Overall, the discussions underscored Radford University's commitment to enhancing its fundraising strategies and community engagement while celebrating recent successes that will shape its future direction. The board's focus on adapting to challenges and leveraging community support reflects a proactive approach to sustaining the university's growth and impact.

Converted from Radford University Board of Visitors - December 6, 2024 meeting on December 07, 2024
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