Radford University’s Board of Visitors convened on December 6, 2024, to discuss significant developments that promise to enhance the university's profile and community engagement. A highlight of the meeting was the unveiling of a redesigned website aimed at better serving students by providing essential information about academic programs and financial aid. This project, completed in-house, was praised for its impact on the university's visibility and accessibility.

Dr. Danette Gomez Bean announced plans for a brand perception study set to begin next month, which will assess how the university's new branding is being received. The results are expected in the spring and will inform future marketing strategies.

The board dedicated much of the meeting to reviewing Radford's communication plan, which outlines five key goals: advancing the university's mission, increasing enrollment, enhancing its reputation, building brand equity, and boosting engagement among students and staff. These goals are closely tied to the university's two-year strategic plan, ensuring a focused approach to achieving success.

Enrollment figures shared during the meeting were particularly encouraging. The university has stabilized its student population with an increase of over 200 students. Spring deposits have surged by 26% for freshmen and 50% for transfer students, indicating a growing interest in Radford. Open house attendance also rose by 10%, reflecting the university's effective outreach efforts.

The board reviewed the Radford Tuition Promise program, which allows qualifying students to attend the university tuition-free. This initiative continues to be a vital resource for students, with assurances that it remains financially sustainable for the upcoming year.

In addition to these discussions, Dr. Gomez Bean shared a touching video from a recent visit to Christiansburg High School, where Radford celebrated the commitment of many seniors to attend the university. This event highlighted the personal connections being fostered between the university and local high schools.

The meeting also featured updates from the external engagement committee, led by Lisa Pompa. Dr. Angela Joyner presented on corporate development and educational initiatives, emphasizing efforts to grow non-traditional enrollment and address local workforce needs, particularly in education. The committee is excited about a new partnership with the City of Radford, which aims to enhance community spirit and collaboration through various projects, including an amphitheater.

As Radford University continues to adapt and innovate, the board's discussions reflect a commitment to not only improving the university's standing but also enriching the local community through education and engagement. The next steps will involve ongoing evaluations of these initiatives and their impact on both students and residents.