Shelton Planning Board debates Colony Grill's prominent billboard signage approval

A heated debate over signage regulations took center stage at the Shelton City Council meeting on July 9, 2025, as members discussed a proposed advertising billboard for Colony Grill. The proposed sign, measuring 20 by 18 feet, sparked concerns about its size and placement on the building, which previously housed a Burger King.

Council members expressed mixed feelings about the billboard, with some arguing it would contribute to excessive advertising on the property. One member pointed out that Colony Grill would have three signs on the building, in addition to a monument sign, raising questions about whether this level of visibility was appropriate for a standalone establishment.

The discussion highlighted the distinction between traditional signage and what some council members labeled as a "billboard advertisement." While the applicant argued that the sign met the city's requirements for wall space, critics emphasized that it could set a precedent for future signage requests, potentially leading to a cluttered visual landscape.

Despite the concerns, the council ultimately moved to approve the signage, with some members acknowledging the need for Colony Grill as a positive addition to the community. The decision reflects a balancing act between supporting local businesses and maintaining aesthetic standards in Shelton. As the city continues to grow, the implications of this decision may resonate in future discussions about signage and advertising regulations.