First Financial Group recommended for San Antonio's new public sector benefits program

In a pivotal moment during the City Council Meeting on July 10, 2025, the Helotes City Council engaged in a detailed discussion regarding the selection of a new benefits provider for city employees. The spotlight was on three competing firms, with city staff recommending First Financial Group of America as the top choice.

City staff emphasized that all three firms presented strong capabilities, but First Financial stood out due to its superior administrative support systems. "I think all three can provide an excellent benefit to the city," said a city staff member, highlighting the close scoring among the firms. The decision was influenced by the firms' municipal experience and the specific administrative mechanisms they offered, which are crucial for effective service delivery.

The Baldwin Group, another contender, faced challenges in providing current references due to recent changes in their operations and non-compete agreements. They noted their national footprint and expressed optimism about expanding their client base as they exit these restrictions. "Now is the time... we’re gonna start building that book of business back up," a representative stated, indicating a strategic shift as they aim to enhance their local presence.

The council's decision is expected to have significant implications for employee benefits, with the potential for improved services and support for city staff. As the city moves forward, the focus will be on ensuring that the selected provider meets the needs of the community effectively. The anticipated transition to First Financial Group of America is seen as a step towards enhancing the overall employee experience in Helotes.