East Ridge City Council considers variance for Arby's sign replacement proposal

In the heart of East Ridge, Tennessee, the City Council convened on July 10, 2025, to deliberate a significant request that could reshape the visual landscape of the community. The meeting, held in the familiar confines of city hall, saw Timothy Joy of Valley Signs and Surveys present a variance request on behalf of the Michael McKell investment company. The focus was on a nonconforming sign for Arby’s, a fixture in the area for nearly three decades.

Joy sought permission to replace the existing sign cabinet while retaining the current support structures and electronic message board. The existing sign, towering at 30 feet, would be reduced to 29 feet, a change that would not only modernize the sign but also align it with Arby’s new branding. The proposed design features a sleeker look with updated colors, aiming to replace the aging neon that has become increasingly difficult to maintain.

However, the request was met with skepticism from the council. A motion was made to deny the variance, sparking a discussion about the implications of such a decision. If the variance were denied, the existing sign would either remain as is or be removed entirely, forcing compliance with the current sign ordinance that mandates a maximum height of 9 feet and specific setbacks from the right of way. This could potentially disrupt the flow of traffic near the busy Arby’s drive aisle, raising concerns about visibility and safety.

Council members expressed apprehension about the potential consequences of denying the variance. The discussion highlighted the delicate balance between adhering to city regulations and accommodating the needs of local businesses. Joy emphasized that the sign's replacement was not merely a cosmetic upgrade but a necessary step to ensure the sign's functionality and safety, given the challenges of maintaining the outdated neon.

As the council weighed the options, the future of the Arby’s sign hung in the balance. The decision would not only affect the restaurant's visibility but also reflect the city’s approach to managing nonconforming structures in a rapidly evolving commercial landscape. With the council's deliberations ongoing, residents and business owners alike await the outcome, hopeful for a resolution that honors both tradition and progress in East Ridge.