Creative Waco CEO Fiona Bond highlights growth of arts sector and new opportunities

In a recent meeting of the McLennan County Commissioners' Court, Fiona Bond, CEO of Creative Waco, presented a comprehensive overview of the organization's role as the cultural and arts development agency for Waco and McLennan County. With a focus on fostering a vibrant arts community, Creative Waco reported a significant economic impact, generating approximately $74 million annually for the local economy and contributing to a broader $77.3 billion in taxable sales for Texas.

Bond emphasized the importance of supporting local artists and cultural initiatives through various programs, including workforce development in music, film, and fashion. Creative Waco allocates around $300,000 each year in grants to nonprofit arts organizations and community projects, aiming to bridge the gap between aspiring artists and established professionals.

One of the highlights of the presentation was the introduction of a new digital platform called Culturalist, designed to connect artists with global opportunities. This AI-driven platform will streamline access to requests for proposals, allowing local creatives to engage with projects beyond their immediate area.

The meeting also addressed the potential for growth in the film industry, spurred by new state incentives. Bond expressed a desire to expand Creative Waco's reach beyond the downtown area, aiming to engage more communities across McLennan County. The organization is requesting $75,000 in funding to support four key service areas, including strengthening downtown Waco as a cultural hub and enhancing creative workforce development programs.

The proposed funding breakdown includes $20,000 for downtown revitalization, $20,000 for expanding apprenticeship programs, $20,000 for cultural events across the county, and $15,000 for supporting sustainable arts organizations. Bond highlighted that every dollar invested in Creative Waco generates $134 in direct economic activity, illustrating the significant return on investment for the county.

As McLennan County continues to support the arts, the discussions at this meeting underscored the critical role of cultural initiatives in driving economic growth and community engagement. The anticipated expansion of Creative Waco's programs promises to enhance the cultural landscape of the region, benefiting both residents and visitors alike.