Rocky Mount council debates sign ordinances and commercial district policies

Concerns over the visual appeal of Rocky Mount's commercial corridors dominated the City Council Committee of the Whole meeting on July 14. Council members expressed a strong desire for proactive policy development to enhance the city's aesthetic, particularly regarding signage and lighting in business districts.

One council member highlighted the need for a comprehensive approach to land use and development, stating, "I'm concerned about what our major corridors are looking like." This sentiment reflects a growing frustration with the current state of commercial areas, particularly Church Street, where the appearance of buildings has raised alarms.

The discussion also touched on the contentious issue of flashing signs and strobe lights, with council members debating their impact on the city's image. "We want to look like Vegas," one member remarked, referencing the flashy aesthetics of other cities, while others cautioned against the potential for distracting and overwhelming visuals.

Consensus emerged around moving forward with amendments related to pocket neighborhoods and outdoor lighting, while putting a pause on discussions about vehicle signage. The council emphasized the importance of establishing a clear vision for the city's appearance, with one member noting that other communities have successfully implemented measures to maintain a cohesive look.

As the meeting concluded, the council recognized the need for a balanced approach that prioritizes both business development and the visual integrity of Rocky Mount. The next steps will involve further discussions on how to implement these policies effectively, ensuring that the city not only attracts businesses but also maintains an appealing environment for residents and visitors alike.