Committee proposes new downtown events to boost local business participation

The Selma City Council is exploring new strategies to enhance downtown events and support local businesses, as discussed in a recent Business Improvement District (BID) meeting. A key recommendation from council members is to focus on creating collaborative downtown spaces that encourage business participation and community engagement.

One significant topic was the financial aspects of hosting events, particularly the costs associated with live entertainment. The council noted that the band for recent events has been a major expense, costing around $2,000 to $2,500. To offset these costs, the idea of implementing vendor fees was proposed. This approach aims to ensure that vendors are more committed to attending events, as they would have a financial stake in their participation. The city currently charges a $36 business fee for one-day events, but additional vendor fees could further secure vendor commitments and enhance event reliability.

Council members also discussed the importance of diversifying event locations to better represent the entire downtown area. Currently, many events are concentrated on High Street, which limits exposure for businesses on other streets. Suggestions included rotating event locations and incorporating smaller, community-focused activities that do not require street closures. Proposed events like Small Business Saturday, a Christmas celebration, and an Art Walk would encourage residents to explore various downtown businesses while enjoying local art and culture.

The council emphasized the need for collaboration with existing downtown businesses to boost participation and create a vibrant community atmosphere. By fostering a sense of community and encouraging foot traffic, these initiatives aim to strengthen the local economy and enhance the overall experience for residents and visitors alike.

As the city moves forward with these plans, the focus remains on creating engaging events that not only entertain but also support and promote the diverse offerings of Selma's downtown businesses.