Gateway School District considers $153,000 digital scoreboard partnership for athletic events

The Gateway School District Board convened on July 14, 2025, to discuss a significant proposal regarding the installation of new digital scoreboards and the associated advertising revenue model. The meeting highlighted the potential benefits and responsibilities tied to this initiative.

The primary focus was on a partnership with a company that would provide $153,000 worth of state-of-the-art scoreboards at no upfront cost to the district. The company plans to generate revenue through advertising, taking a 75% cut of the income while the district would receive a 25% share. Board members expressed optimism about the revenue potential, noting that similar schools have averaged around $60,000 in advertising revenue in their initial years.

Concerns were raised regarding maintenance and operational responsibilities. The company would handle equipment upgrades and repairs, while the district would need to ensure adequate power supply for the new scoreboards. Initial estimates suggested that the electrical upgrades could cost around $2,000, which would be an additional expense for the district.

The board also discussed the educational opportunities that could arise from this partnership. The software provided with the scoreboards includes training resources for students, potentially integrating into existing curriculum programs. This could foster interest in fields such as digital media and broadcasting among students.

A key point of discussion was the control the district would have over advertising content. Board members were assured that they would have final approval over all advertisements, ensuring that no inappropriate or conflicting ads would be displayed.

The urgency of the decision was emphasized, as the company had limited availability for installations. The board was encouraged to act swiftly to secure the opportunity for the upcoming sports season.

In conclusion, the Gateway School District Board's meeting underscored a proactive approach to enhancing school facilities while exploring new revenue streams. The decision on the scoreboard installation is expected to be made soon, with the potential for significant benefits for both the district and its students.