SHJ Holdings unveils Den Zone concept for Arkansas State University students

The Jonesboro City Council meeting on July 15, 2025, featured a significant discussion regarding the establishment of a new nonprofit private club, known as the Denzone, located on the Arkansas State University (ASU) campus. Jason Willett, a representative of SHJ Holdings, which operates the Denzone, presented the club as a community-focused initiative aimed at providing recreational and social opportunities for students and residents.

Willett emphasized the club's commitment to supporting local charities, particularly those associated with ASU, such as the Red Wolf Foundation and the University System Foundation. He highlighted the club's mission to foster community engagement and benevolence through its operations.

Jerry Raper, the president of the Denzone, also addressed the council, sharing his personal connection to ASU and detailing the club's vision. Raper, a graduate of ASU, expressed his desire to create a welcoming environment for students, offering affordable food and entertainment options on campus. He noted that the Denzone is currently undergoing renovations and aims to employ around 25 staff members, primarily students.

The proposed menu for the Denzone includes a variety of affordable options, such as appetizers, burgers, and pizza, catering specifically to the student demographic. Raper assured the council that the establishment would enforce strict age restrictions to prevent underage drinking, utilizing state-of-the-art ID scanners.

The discussion around the Denzone reflects a broader effort to enhance community resources and support local initiatives, particularly those that benefit the student population at ASU. The council's response to the proposal and any subsequent actions will be closely monitored as the project progresses.