Partnership Reduces Customer Acquisition Costs in Public Health Initiative

The Committee of the Whole meeting for the Village of Cary, Illinois, held on July 15, 2025, focused on various topics, including community engagement and marketing strategies related to utility partnerships.

The discussion began with a representative highlighting the financial advantages of their current utility bill partnership. They noted that companies like GEICO and Aflac incur significant customer acquisition costs—$500 and $1,200 respectively. However, due to the collaboration with the village, they reported having no acquisition costs or marketing expenses, which they attributed to the community's support and engagement.

The representative expressed gratitude for the village's cooperation, emphasizing that this partnership allows for a more substantial marketing budget dedicated to community outreach. They acknowledged that the village had not requested additional resources, which they appreciated, as such requests are typically declined.

The meeting underscored the importance of community partnerships in reducing costs and enhancing marketing efforts, ultimately benefiting both the village and its residents. The representatives concluded by reaffirming their commitment to effective community engagement strategies moving forward.