SignArt's Steve Vandersloot Presents New Headquarters Sign for Traystar in Kalamazoo

July 16, 2025 | Kalamazoo City, Kalamazoo County, Michigan

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SignArt's Steve Vandersloot Presents New Headquarters Sign for Traystar in Kalamazoo

This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting. Link to Full Meeting

Steve Vandersloot, a seasoned specialty sign contractor with SignArt, presented a new sign proposal for Traystar's headquarters during the July 15, 2025, Historic District Commission meeting in Kalamazoo. This marks a significant step for Traystar, which has been a part of the downtown landscape since relocating from Portage a decade ago.

Vandersloot detailed the design of the sign, emphasizing its traditional form and internal illumination, which aligns with the aesthetic of nearby signage. The sign features a white background to complement Traystar's corporate colors of red and gold. He assured the commission that the sign meets all zoning criteria and is strategically placed on the upper level of the first floor, ensuring visibility without compromising the historic integrity of the building.

A key concern raised by the commission was the potential impact on historic materials during installation. Vandersloot addressed this by highlighting the importance of safe installation practices, underscoring that preserving the building's historic character remains a top priority.

As the commission deliberates on this proposal, the outcome could set a precedent for future signage in the historic district, balancing modern business needs with the preservation of Kalamazoo's architectural heritage.

Converted from July 15, 2025 Historic District Commission meeting on July 16, 2025
Link to Full Meeting

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