Local Business Owner Questions Expansion Benefits and Foot Traffic Strategies

The Borough Council of West Chester held a voting session on July 16, 2025, focusing on the expansion of a business improvement district (BID) and its implications for local businesses. The meeting included discussions about the impact of the expansion on various commercial and residential properties within the district.

A business owner located on Gay Street raised concerns regarding the expansion, specifically questioning how many of the 85 businesses included in the expansion would be classified as residential or discounted residential. The owner expressed a desire for clarity on the assessment fees that would apply to their business, which does not typically attract foot traffic. The council member responded that they would provide the requested data after the meeting, acknowledging that the current chart did not break down the information as needed.

The business owner further questioned the rationale behind the expansion, particularly regarding the potential for increased foot traffic and the associated costs of the cleaning and green initiatives planned for the area. They expressed skepticism about the effectiveness of events designed to draw visitors, given their business model, which relies less on walk-in customers.

In response, the council member emphasized the importance of promoting local businesses and highlighted resources available to help increase visibility, such as a business spotlight program and market analysis tools. The council's goal is to tailor events to better fit the expansion area and enhance property values, ensuring that the area remains attractive and integrated with the rest of the town.

The discussion also touched on traffic issues and the need for calming measures to improve the overall experience in the borough. The council member reiterated that the aim of increasing foot traffic is not solely to drive immediate sales but to raise awareness of local businesses, encouraging future visits.

The meeting concluded with a commitment to follow up on the specific inquiries raised by the business owner, ensuring that their concerns are addressed as the expansion progresses. The council's ongoing efforts to enhance the business environment in West Chester will continue to be a focal point in future discussions.