Lake County Board Discusses Economic Impact of Tourism and Future Marketing Strategies

The Lake County Board of Supervisors convened on July 15, 2025, to discuss the economic impact of tourism, marketing programs for the upcoming fiscal year, and future initiatives for 2025. The meeting featured key board members, including Chair Christy White, who operates a short-term rental in Kelseyville, and Secretary Will DeShock, who has served for over six years.

The board emphasized the importance of tourism to Lake County's economy, highlighting the need for effective marketing strategies to attract visitors. The discussion included a review of the previous year's marketing efforts and a look ahead to planned initiatives for 2025. Board members expressed a commitment to maintaining a diverse representation from across the county, ensuring that various perspectives are included in decision-making.

The meeting also noted the recent departure of board member Lynn Butcher, who left after selling her property, and acknowledged the contributions of other members, including former Clear Lake Mayor David and Jeff Pletcher from Robinson Rancheria.

Overall, the meeting underscored the board's proactive approach to enhancing tourism in Lake County, with plans to continue quarterly meetings to monitor progress and adapt strategies as needed. The board aims to foster a collaborative environment that supports the local economy through tourism development.