Laguna Woods Council Approves Sign Program for New Shell Gas Station on Moulton Parkway

In the heart of Laguna Woods, city officials gathered under the bright lights of the council chamber to discuss a significant development that promises to reshape the local landscape. The focus of the July 16, 2025, City Council meeting was the approval of a new sign program for a Shell-branded gas station and car wash currently under construction at 24202 Moulton Parkway.

City Manager Chris reported that the property owners, LW Shell Incorporated, were present to address any questions regarding the project. The council had previously approved the development under a conditional use permit in 2022, and now the remaining piece was the signage that would identify the gas station and its services.

The proposed sign program includes a total of 16 sign locations, featuring two monument signs designed to be visible from both El Toro Road and Moulton Parkway. These signs, standing at 7 feet tall and 10 feet wide, will incorporate changeable digital graphics for fuel prices—a first for Laguna Woods. The digital displays will allow the gas station operator to update prices from within the station, enhancing convenience for drivers while adhering to city regulations that limit the frequency of changes to once every five minutes.

Council members expressed their appreciation for the collaboration between the city staff and the property owners, noting that the design of the signs was scaled appropriately for the neighborhood. The digital elements will be limited to red or green text against a black background, ensuring they remain unobtrusive and safe for passing motorists.

In addition to the monument signs, the proposal includes signage on the convenience store, car wash, and fuel dispensers, all designed to meet the aesthetic standards of the community. Council member Cynthia raised concerns about window signage, to which Chris assured that the convenience store would adhere to existing regulations regarding temporary signs, ensuring that window displays do not overwhelm the storefront.

As the public hearing concluded, the council moved to adopt a resolution approving the sign program, marking a step forward for the new gas station. This development not only aims to enhance the local economy but also to provide a modern service option for residents and visitors alike. With the approval of this sign program, Laguna Woods is poised to welcome a new landmark that blends functionality with community standards.