Port Orchard Prepares for FIFA 2026 with Destination Branding and Community Events

The Economic Development and Tourism Committee of Port Orchard, WA, convened on July 14, 2025, to discuss strategies for capitalizing on the upcoming FIFA World Cup in 2026. The meeting highlighted the potential for significant tourism growth and community engagement during this global event.

A key focus was the need to enhance Port Orchard's brand identity as a tourism destination. Committee members emphasized the importance of understanding the diverse international audience expected to visit for the World Cup. They discussed tailoring experiences to accommodate various cultures and languages, aiming to position Port Orchard as a welcoming and accessible community.

Three main pillars were proposed for the tourism strategy: community brand identity, marketing strategy, and events and experiences. The committee recognized that Port Orchard's maritime heritage and its connections to Seattle via ferry services could be leveraged to attract visitors. Suggestions included developing a brand guide that encapsulates the community's identity, with potential taglines like "Anchored in Community" and "Heart of the Sound."

The marketing strategy aims to utilize digital, social, and traditional platforms to raise awareness about Port Orchard as a desirable destination. This includes creating engaging content and targeted advertising to reach international visitors. The committee noted that the ferry system is a major tourist attraction and should be highlighted in promotional efforts.

In terms of events, the committee discussed the possibility of hosting community activities during the FIFA period, such as food festivals and block parties, to engage both locals and visitors. They proposed creating a "Port Orchard passport" for tourists to collect stamps from various local businesses, enhancing the visitor experience while promoting local commerce.

Overall, the committee's discussions underscored the importance of using the FIFA World Cup as a catalyst for long-term tourism development in Port Orchard. By clarifying its brand identity and enhancing community engagement, the city aims to establish itself as a key player in the regional tourism landscape. The committee plans to continue refining these strategies and will share further details in upcoming meetings.