Lamar Outdoor Advertising requests variance for digital billboard near residential zones

In a recent meeting of the Nashville Board of Zoning Appeals, discussions centered around a proposed variance for a digital billboard located near residential zones in the Green Hills area. The meeting, held on July 17, 2025, featured representatives from Lamar Outdoor Advertising, who argued that the current zoning ordinance, which mandates a 1,200-foot distance from residentially zoned properties, is outdated and does not account for advancements in billboard technology.

John Michael, an attorney representing Lamar, presented the case, emphasizing the use of light mitigation technology that minimizes light spill from digital billboards. He explained that this technology allows for a more focused light projection, reducing the impact on nearby residential areas. According to Michael, the closest residentially zoned property is approximately 267 feet away, but due to the nature of the billboard's light arc, many nearby properties would not be affected by the light emitted.

The board members expressed concerns about the implications of granting such a variance, particularly as the Green Hills area is undergoing significant changes, including the introduction of new residential developments. One board member raised questions about the potential light exposure for residents in nearby apartment buildings, suggesting that the illuminated billboards currently in use might emit more light than the proposed digital billboard.

Michael responded by asserting that the digital billboards would likely produce less light than existing illuminated signs, thanks to their advanced design. He also clarified that while the nearest residentially zoned property is close, it falls outside the effective light projection area of the billboard.

The board's deliberations highlighted the tension between evolving technology and existing zoning laws, with members acknowledging the need for potential revisions to the ordinance to better reflect current practices. The meeting concluded with the board considering the merits of the variance request, weighing the benefits of modern billboard technology against the need to protect residential areas from light pollution. As Nashville continues to grow and adapt, the outcome of this case may set a precedent for future zoning decisions in the city.