Peterson Toyota proposes major expansion plan in Fort Collins to enhance customer service

The Fort Collins City Planning and Zoning Commission convened on June 25, 2025, to discuss a significant expansion proposal for the Peterson Toyota dealership. This meeting highlighted the dealership's plans to enhance its facilities in response to growing demand in Northern Colorado, aiming to improve customer service and reduce wait times.

The proposed expansion will add 24,144 square feet to the existing dealership, nearly doubling its size to a total of 51,366 square feet. This development includes a new showroom and additional service bays, which are expected to enhance the overall customer experience. The expansion is designed to accommodate the increasing number of vehicles needing service as the community continues to grow.

Key improvements outlined in the proposal include updates to site grading, landscaping, and parking facilities, all aimed at creating a more aesthetically pleasing environment and ensuring safer traffic flow. The plan also emphasizes pedestrian accessibility, featuring expanded walkways and ADA-compliant ramps, as well as a new pedestrian signal at the busy intersection of Kensington Avenue and College Avenue.

The project maintains existing traffic patterns by not introducing new access points, which is intended to minimize disruptions in the surrounding area. Additionally, the site will incorporate updated drainage systems to manage stormwater effectively, ensuring compliance with city standards.

The commission's discussions underscored the importance of the dealership's commitment to the Fort Collins community, emphasizing that the expansion will not only improve operational efficiency but also support local economic growth. The proposal is seen as a step towards meeting the needs of a growing customer base while enhancing the dealership's role in the community.

As the meeting concluded, the commission expressed appreciation for the detailed presentation and the efforts made by the Peterson team. The next steps will involve further review and consideration of the proposal, with the potential for approval that could lead to significant improvements for both the dealership and the community it serves.