[{"_1":2,"_87":-5,"_88":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6165405,"mediaKeyId","5423871-e662cc16975afb4d079f966d6e588cd4","parentId",5423871,"title","Tourism committee adopts budget, authorizes payment of bills; fund balance use increased","audioSeconds",694,"startMs",101000,"endMs",795000,"viewUrl","/Search/View?dp=1&key=5423871-e662cc16975afb4d079f966d6e588cd4&start=101&end=795","thumbnailUrl","https://assets.pipeline.soar.com/5423871-e662cc16975afb4d079f966d6e588cd4/thumbnail_101000.jpg","articleUrl","/articles/6165405/LaSalle-County/Illinois/Tourism-committee-adopts-budget-authorizes-payment-of-bills-fund-balance-use-increased","mediaUrl","https://secure.pipeline.soar.com/6165405-47b900b20c29d7b7637933280ec2e86b/orig.mp4?Expires=1774672179&Signature=XTrkdMDKiSNRA9ookf~mVB6uXMkYWjqXNna8GZDoml90RgjTKSU0kb~I~1V005riwQ5pg86l4qsZIvORvrMIYcul6x8quIx44wwU9t33kgbqjD3MJqSTz88jOd7L6Ho0nedcYX9mtrUanrw8qjAWn05AYcSRGO05zSWPtfBchLVA-ZAC~ESgL4HMSdb3u~mXEg8uHFAG-k0z7dbUx~qZgVnEoS7~hphTvMSyR1v1xIDCqLL1ERxTyIzA0AudVyvt6oO6QYopy2jYnNvLR3rkR6gY7dGyT-fzosY4kgqAEJOyUIKL3BOaJDndwVJJG-0-kGFdNNUlAGipo07F9oJhbA__&Key-Pair-Id=KUT5TJCACFTXG","author","LaSalle County, IL","date","2025-07-18T15:16:01.427Z","article","The Tourism Committee on July 18 approved its budget and authorized payment of bills presented at the meeting. Staff distributed the budget worksheet and described revenue assumptions and planned fund-balance use; staff reported cash on hand of about $800,000.

According to the staff presentation, revenue was held at $315,000 and interest income was left unchanged; staff said they increased the planned use of fund balance to allow flexibility if a major motel or hotel remains closed or does not reopen. Amanda, presenting the budget, said the committee’s current cash on hand is “like, $800,000.”

Staff also presented bills for payment and reported four bills on the agenda including a payment to Starved Rock tied to a previous funding request. The presenter said the Starved Rock payment was $30,000. Staff reported a total bills amount during the meeting as “192,022 and 48¢” as transcribed; the committee approved payment of the bills by voice vote.

Committee member Stockley moved to approve the budget; Allie seconded. The committee approved the budget by voice vote with all present voting aye.

During budget discussion staff said that marketing line items include extra contingency funding to allow the committee to respond to last-minute opportunities. A finance follow-up item discussed during the meeting asked staff to solicit a top wish list of items from department heads for potential grant opportunities; staff said they will compile those lists for future grant planning.","mediaType","Video","parentTitle","Tourism 7-18-2025","oneSentenceSummary","At the July 18 Tourism Committee meeting members approved a budget that keeps revenue projections flat, increases planned fund-balance use and authorized payment of bills including a $30,000 payment for Starved Rock advertising. Committee approved the budget and bills by voice vote.","taxTitle","LaSalle County, Illinois","taxId",59330,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6165410,"Tourism committee approves proposed $150,000 2026 marketing plan, green-lights new video work",289,292000,581000,"/Search/View?dp=1&key=5423871-e662cc16975afb4d079f966d6e588cd4&start=292&end=581","https://assets.pipeline.soar.com/5423871-e662cc16975afb4d079f966d6e588cd4/thumbnail_292000.jpg","/articles/6165410/LaSalle-County/Illinois/Tourism-committee-approves-proposed-150000-2026-marketing-plan-green-lights-new-video-work","https://secure.pipeline.soar.com/6165410-1eb7172e98c4b5511a7b6078fa82b17f/orig.mp4?Expires=1774672179&Signature=MOY8YoXiTBNjVf68~FTiN2itj3OOEK4J~V6i6Wzds1HZJ0NS4yjK6Mws5ERqHizYsFGMO8oXuxNjkXjfDAMrhpXxlkRYXk4ccsco9NSN3x8ska5W1Y1TQxSTfONQsA50L3yR1afacXicTvrq4Y1DqRTvRhyJqOH-hDVQbPVWtBxe~PmSRbgKzd0XpnG~frcYh1YInhcBA5hyOo3IEk8SRng8yDFhox1wZYCnd1hFmKhFdVjDxWh8iqQhgbUiSh8gcPWfaIuP6FLfT6SvSGwBu72qT1KZMl2gnYi8KFvEWi7az~xzilHVs65v9VNNsMzRJn~63ZDybS6j9dIA7FhbsA__&Key-Pair-Id=KUT5TJCACFTXG","The Tourism Committee on July 18 approved a proposed marketing plan for 2026 that sets a $150,000 baseline for paid advertising and continues investment in video creative, print and show sponsorships. Amanda, a committee staff member presenting the plan, said, “So we did a $150,000 marketing plan for next year.”

The vote followed a staff presentation describing the core elements of the proposed plan: expanded video production with Real Creative (noted by staff as work led by Matthew Klein), cinema and theater advertising, targeted travel-guide placements, retention of the playbill and train magazine placements, and trade-show sponsorships and booths to promote LaSalle County. Amanda said the plan is a baseline and that staff budgeted additional marketing funds in the overall budget to cover opportunistic buys (for example, a sponsorship tied to a Chicago Cubs game this year).

Committee members asked procedural questions about how late or last-minute ads will be reviewed. Amanda said committee members will see ads before publication and that staff will email materials when timing is tight. Committee member Stockley asked about the relationship between the $150,000 plan and the larger budget; Amanda replied that the $150,000 is a set plan for contracts while the budget includes additional marketing contingency funds.

During discussion Amanda and other staff emphasized that the proposed plan is not an exhaustive or fixed commitment. “So this isn’t like the end all be all,” Amanda said, adding that staff would present creative and ad copy to the committee as those items are produced.

A motion to approve the proposed marketing plan was made by Kathy and seconded by Mr. Stockley; the committee approved the motion by voice vote with all present voting aye.

The plan references several partners and channels mentioned in the presentation, including Real Creative and the Paramount creative work focused on specific towns, and includes funding for participation in the Looking for Lincoln guide and other travel guides. Staff said additional advertising opportunities that appear during the year would be evaluated against the budget contingency and brought to the committee for approval.","At its July 18 meeting the Tourism Committee approved a proposed 2026 marketing plan that includes a $150,000 baseline for advertising, new video creative from Real Creative, continued festival/event ads and trade-show participation. Committee members approved the plan by voice vote.","actionData","errors"]

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Tourism committee adopts budget, authorizes payment of bills; fund balance use increased

Tourism committee approves proposed $150,000 2026 marketing plan, green-lights new video work