Moses Roses Proposes New Signage Variances for East Point Location

Eastpointe's Zoning Board of Appeals convened on July 17, 2025, to discuss significant signage proposals that could reshape the visual landscape of the community. A key focus of the meeting was the request from Moses Roses, a restaurant chain, for a variance to exceed the current signage regulations.

The discussion highlighted the challenges posed by the unique layout of the property, which is situated at a difficult angle along 8 Mile Road. Chris Aiello, the corporate attorney for Moses Roses, emphasized the importance of visibility for their brand, noting that the existing signage was outdated and ineffective. He argued that the proposed new signs, while slightly larger than permitted, would enhance visibility for westbound traffic and align with the aesthetic goals of the city.

Aiello also pointed out the community engagement efforts of Moses Roses, mentioning their sponsorship of local events and support for organizations like the Eastpointe Tiger Cats. This involvement underscores the restaurant's commitment to being an active community partner.

The board members expressed a desire to balance compliance with the need for aesthetically pleasing signage that reflects the character of Eastpointe. The discussion included considerations of how larger, well-designed signs could contribute positively to the area, especially given the building's height and the distance from the road.

As the meeting progressed, the board acknowledged the importance of maintaining the community's visual appeal while accommodating the needs of local businesses. The outcome of this discussion could set a precedent for future signage regulations, as the city looks to foster growth while preserving its unique character.

The board is expected to deliberate further on the signage variance request, weighing the potential benefits against the established ordinances. The decision will not only impact Moses Roses but could also influence how other businesses approach signage in Eastpointe moving forward.