Boulder City Commissioners Review New Wayfinding Signage Designs for Downtown Area

The Downtown Management Commission (DMC) of Boulder City convened on July 19, 2025, to discuss a minor overhaul of the city’s wayfinding signage. The meeting focused on improving the visibility and effectiveness of existing signs, which have become outdated due to changing traffic patterns and locations over the years.

The discussion began with a presentation of the current wayfinding signs, which were described as having been added in a haphazard manner. The goal of the proposed overhaul is to strategically position new signage to better guide residents and visitors to parking garages and other key locations based on updated transportation data.

Commission members were invited to provide feedback on several design options presented. One option featured existing signage that has proven effective, while others included new designs aimed at enhancing visibility and branding. The importance of reflective materials was emphasized, with suggestions made to incorporate eye-catching elements to improve recognition.

Several commissioners expressed their preferences for specific designs, highlighting the need for clarity and simplicity in the signage. Discussions included the potential for incorporating the city’s logo into the signs to reinforce branding and ensure that visitors feel oriented within the downtown area.

Financial considerations were also addressed, with estimates indicating that the cost of the new signage would be manageable, likely under $10,000. The commission noted that while custom designs may incur slightly higher costs, the overall budget impact would be minimal.

The meeting concluded with a consensus on the need for further refinement of the designs, with an emphasis on ensuring that the signs are easily readable for drivers. The DMC plans to continue working on this project, aiming to finalize the designs and move forward with implementation in the near future.