Task Force Proposes Unified Branding for CNMI Product Seal and Marianas Promotion

The Northern Marianas Commonwealth Legislature convened on July 20, 2025, to discuss key strategies for promoting the region's branding and tourism initiatives. A significant focus of the meeting was the upcoming launch of the CNMI product seal, which aims to enhance the visibility of local products. Legislators emphasized the importance of aligning this initiative with the broader marketing efforts of the Marianas Visitors Authority (MVA).

One legislator raised concerns about the potential confusion between the branding of the CNMI product seal and the MVA's promotion of the Marianas. They suggested that renaming the CNMI product seal to the Marianas product seal could create a more unified message and strengthen the region's marketing efforts. This proposal was met with support, highlighting the need for a cohesive branding strategy that represents the entire region effectively.

Additionally, discussions included the financial strategies to support the tourism sector, particularly regarding airline incentives. Legislators proposed using existing funds to reduce travel costs by potentially eliminating the fuel tax and lowering landing fees for airlines. This approach aims to make the CNMI a more attractive destination by keeping travel expenses manageable for visitors. The idea of covering these costs internally was well-received, with the potential to enhance marketing efforts by promoting zero landing fees for airlines.

The meeting concluded with a commitment to further explore these initiatives and collaborate with relevant agencies to ensure a unified approach to marketing and tourism in the Northern Mariana Islands.