[{"_1":2,"_99":-5,"_100":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6159144,"mediaKeyId","5456777-3ff17826846af8532984cfea34ada5c7","parentId",5456777,"title","Director reports steady recovery in occupancy tax, staffing changes and data‑driven approach to event support","audioSeconds",1140,"startMs",656000,"endMs",1796000,"viewUrl","/Search/View?dp=1&key=5456777-3ff17826846af8532984cfea34ada5c7&start=656&end=1796","thumbnailUrl","https://assets.pipeline.soar.com/5456777-3ff17826846af8532984cfea34ada5c7/thumbnail_656000.jpg","articleUrl","/articles/6159144/Sumner-County/Tennessee/Director-reports-steady-recovery-in-occupancy-tax-staffing-changes-and-datadriven-approach-to-event-support","mediaUrl","https://secure.pipeline.soar.com/6159144-f80b3835b3b8094ae32ca7183666dffb/orig.mp4?Expires=1773662868&Signature=dmaT1HEWvo0tIOUciUEXPbPT9OLHn5mL9V2MbJ4dHTqwp3rO8dUZEknOhaWwsNGIxHTkw4uJrHjHLIX9VJG0WsPVdyDSLNi1UXLhxOOtXj2Raeb6mfXKN~m75L5FJEIxcqC4vBIbs1~MOs9bOG0mFNTe31orHc43Z~6yVUtxoHX6QLQr9HyrXy9o6z5SnH~RIKoCCWSE~SRiTvY1L3j-vt2Y8m0hkyhiEU20MiT-85MuzihI6J1gfX39TFjOrKvOyhSUm45~sGdeZedhZF-d8s2se7HwGd2ojcLYeDN-vjenEQ1L12UGcE24S4NZKr2PcHIJbc6u-7f4q3J8P190Ag__&Key-Pair-Id=KUT5TJCACFTXG","author","Sumner County, TN","date","2025-07-24T02:38:49.77Z","article","The tourism director reported the board’s operations remain under budget for the year, with occupancy tax revenue tracking closer to last year’s levels in May and June and a year‑to‑date variance generally within 10 percent of the prior year.

On receivables the director said an outstanding accounts receivable balance (about $55,000, as shown on the balance sheet) largely reflects accruals for expenses billed after the fiscal year end and delays in state reimbursement. “That is due to accruals that we've done for expenses that we haven't yet received bills for that belong in this past year,” the director said.

The director announced a staff addition and a promotion: Destiny Burton was hired to handle administrative duties and social media support for the county’s historic sites, and Taylor was promoted to Director of Events to focus on the organization’s events. The director credited early planning for next year’s Irish Festival and said the events team is “already near ahead of where we were last year.”

The report included new marketing work: the office moved its phone system to a cloud-based provider for improved remote capability, plans to run print-plus-digital magazine placements that include trackable digital packages, and filming projects aimed at building a digital media library for promotion.

On event analytics, the director said the board is reviewing whether events deliver out‑of‑county visitation. The paid Isaac Mora concert drew roughly 200 out‑of‑town attendees, the director said, and the staff found that percentage did not justify the $20,000 total event investment. “In the end, this is a $20,000 event. And I think we had maybe 200 people from out of town, and that doesn't add up to me,” the director said. The board said future sponsorships and event funding will be more competitive and that applicants must present marketing plans and metrics demonstrating out‑of‑county draw.

The director described agritourism outreach with farms (Hunter Farm, Twisted Tea Ranch and a Montessori Farm were mentioned) to expand tourism destinations and cited a small pilot of immersive ghost‑hunting packages at multiple county sites as a successful trial that drew outside participants.

Staff also reported tightening sponsorship budgets: the sponsorship pool was cut by $100,000 last year and held flat this year, increasing competition for available funds. The director said staff will require clearer analytics and point‑based evaluations showing partner impact — including numbers on out‑of‑county attendance — before recommending grants.

No formal budget reallocations or contract awards were approved during the meeting; the board discussed trends, directed staff to tighten metrics for sponsorship awards, and asked for follow‑up analytics on recent events.","mediaType","Video","parentTitle","Tourism Board 7/22/25","oneSentenceSummary","The tourism director reported occupancy and revenue trends, a staffing hire and a promotion, new marketing initiatives, analytics on recent events (including low out‑of‑county attendance at a paid concert), agritourism outreach, and a ghost-tour pilot; sponsorships will be more competitive after a $100,000 cut last year.","taxTitle","Sumner County, Tennessee","taxId",19115,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6159149,"Board invites dean to present marketing plan for two-year tourism program",136,468000,604000,"/Search/View?dp=1&key=5456777-3ff17826846af8532984cfea34ada5c7&start=468&end=604","https://assets.pipeline.soar.com/5456777-3ff17826846af8532984cfea34ada5c7/thumbnail_468000.jpg","/articles/6159149/Sumner-County/Tennessee/Board-invites-dean-to-present-marketing-plan-for-two-year-tourism-program","https://secure.pipeline.soar.com/6159149-3dcf32119d5677b36cddb06f43f57003/orig.mp4?Expires=1773662868&Signature=fmhPcG-XA6BCHYJgBVm9xucpBLK1OkkaDDH2mkqkKMJHmOGCWRMyJ7sPFo9ru9lniD7M48T4NQEFxbY2b2pZhJkTn4SqnVpx5SPxS6l-gHvUj6OA~8HHwm6A9WsnzIb9kDJWnxn46ibjeVBwnPkLowrN2-JINvt7k3OUEW~9OYNIWu0m2Qex9t4pf2zJnqR~AVi1yYF4lmJVzpeP9E~M5ZeL6tdv0I8JRiePdsNeV6tabqe5StD9-YW676a4UrQe1FNcCb8oAzxCJew5kSvT9Vv8AnYpOx0GQbqGE~reMMNMfL0f7q1zJQTHo1FA1Pb2xgkKbiSmQrkK2suOeHocyw__&Key-Pair-Id=KUT5TJCACFTXG","Board members voted to invite Kevin, described in the meeting as a dean of business and administration, to present options for marketing and business-plan support to expand a two-year tourism program. The invitation was made during new business and approved by motion; the board noted any formal partnership must follow committee procedures and require an available board seat before making appointments.

A board member described Kevin’s work as “project work, crafts, marketing and developing market plans and business plans,” and said he has done similar work with chambers and nonprofits. “He works with his marketing team to do a full blowout business market,” the member said.

Board members asked procedural questions about where a potential appointee would sit and whether the proposal needs review by the committee on committees. One member said such an appointment “has to go through committee on committees” and that “there has to be a seat available.”

The board passed a motion to have Kevin present options at a future meeting; the meeting record does not specify a presentation date or the institution Kevin represents. Board members also discussed confirming seat availability and the formal nomination procedure before advancing any appointment or partnership.

The board’s action was limited to inviting a presentation and did not authorize funding or a formal contract.","Members invited Kevin (dean of business and administration) to present a proposed marketing and business-plan partnership to support a two‑year tourism program; board will confirm committee/seat availability before proceeding.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6159154,"Tourism board votes to move officer elections to November; bylaws change to follow",165,148000,313000,"/Search/View?dp=1&key=5456777-3ff17826846af8532984cfea34ada5c7&start=148&end=313","https://assets.pipeline.soar.com/5456777-3ff17826846af8532984cfea34ada5c7/thumbnail_148000.jpg","/articles/6159154/Sumner-County/Tennessee/Tourism-board-votes-to-move-officer-elections-to-November-bylaws-change-to-follow","https://secure.pipeline.soar.com/6159154-14cd9fa00dda8cf1de8268bbbd365816/orig.mp4?Expires=1773662868&Signature=WVufWmbyM8IheEuPddoahvKMi17x082tYsBpNiPENTw5wTPx5G5GN1wNKBxxK3IId8sHkm~XdLy~17ZO3ccafJyksQSJ9NdnOt7z3DKMIjJxc8Ns9F9mSVVbR8jNL-FbvqIUI8L-KiTZpBgddiufuplt~8XCSrg4BfTKh~7z14uASuZ~hZ8ohKzJsjQhacZi7FVtTUZeXslobSucpD67zuTIXP0A4zfOhUcNxd0hLJQeETUi77BA86MrwCryQ7NcYyNfUBcp0DDR9sCEpt~uyXZbNfrCC0rcykq-6sW3cb4gSKSGRpEon28P7797cWczrwZp9SWMI6Ry2bcL9aaIpw__&Key-Pair-Id=KUT5TJCACFTXG","The county tourism board voted to move its regular election of officers from July to November and instructed staff to update the bylaws to reflect that change. The motion passed with voices in favor and no recorded dissent; exact tallies were not specified in the meeting record.

Board member (unnamed) told colleagues the current sequence — electing officers before newly appointed board members take office — creates timing problems. “The timing should be the new board is approved, and then offices are elected,” the board member said, arguing the current order “makes absolutely no sense.”

Board members discussed practical details: several participants noted new appointees typically take office around Sept. 1 or Oct. 1 depending on the county commission’s schedule, and one member said changing the election month to November would better ensure newly appointed members could participate. A participant asked how many votes it takes to amend the bylaws; another replied it requires a two-thirds majority, though exact procedural language was not read into the record.

The board made a separate, related motion directing staff to make the timing change in the bylaws; that motion was approved by voice vote. The board then postponed the scheduled election of officers to the November meeting.

The meeting record does not specify which members will move into the open seats nor list final bylaw text; members identified several names whose terms will expire (Kathy and David were mentioned by name) but did not present a full roster of incoming appointees. The board discussed the need for a contingency in case officers leave midterm and for the nominating procedures that govern open seats.

Next steps listed during the meeting were: staff review and draft language to amend the bylaws, and the board’s formal election of officers at the November session.","The county tourism board voted to move election of officers from July to November and directed staff to update the bylaws; members said the change is intended to align officer selection with the appointment of new board members.","actionData","errors"]

Article not found

Director reports steady recovery in occupancy tax, staffing changes and data‑driven approach to event support

Board invites dean to present marketing plan for two-year tourism program

Tourism board votes to move officer elections to November; bylaws change to follow