New London Council Approves Downtown Revitalization Plan Amid Business Changes

July 24, 2025 | New London, Waupaca County, Wisconsin

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New London Council Approves Downtown Revitalization Plan Amid Business Changes

This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting. Link to Full Meeting

The New London City Council meeting on June 17, 2025, highlighted significant developments aimed at revitalizing the downtown area and enhancing community engagement. A comprehensive downtown revitalization plan, developed by Milo, was presented to the council. This 88-page document includes a historical overview of New London, a regional land analysis, and suggestions for improvements based on current trends and successful examples from other communities. The plan serves as a valuable resource for city staff and committees as they work on future downtown initiatives.

In a proactive move, city staff announced plans to apply for free technical assistance through the East Central Wisconsin Regional Planning Commission's strategic planning and revitalization program. This program will host a one-day event featuring a landscape architect who will facilitate community input and generate ideas for revitalizing specific spaces within New London.

The meeting also covered updates on local businesses, including the opening of a new vape shop and the closure of Victoryland diecast. Olive and Rose Boutique is set to close as a new owner prepares to take over the space. Additionally, the Labrador Lodge is seeking a temporary location as it plans to relocate within city limits. A ribbon-cutting ceremony was held for Kaye and Company, a new hair salon and boutique, while Hilby's New London Lanes has changed ownership.

City administrators provided updates on a proposed residential development on Alcan Road and an upcoming open house for a solar farm development north of New London. The developers are interested in acquiring property in the Northeast Industrial Park for a substation and maintenance facility. The open house is scheduled for June 16 at the senior center, allowing residents to learn more about the project.

The council also reviewed potential topics for future discussions, with the next economic development meeting set for June 24. The meeting concluded with a motion to approve a development agreement timeline amendment with Dare Wolf Garden LLC, which passed unanimously.

As the city moves forward with these initiatives, residents can look forward to a revitalized downtown and increased opportunities for community engagement and development.

Converted from Jun 17, 2025 City Council Meeting meeting on July 24, 2025
Link to Full Meeting

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