The Delray Beach SPRAB meeting on July 23, 2025, focused on proposed amendments to the Master Sign Program for the Marketplace of Delray. The meeting began with a reminder that all decisions must adhere to legal and regulatory standards. Senior Planner Susie Rodriguez introduced the agenda item, which included a request from BJ's Wholesale Club for modifications to their signage.

Jack Gervais from ArtSign Company presented the request, which included two additional signs for BJ's: one for a spirits shop and another for curbside pickup. The proposal also sought to alter 21 under-canopy signs for consistency in design and update three pylon signs to include tenant panels. The total retail space at the Marketplace is approximately 240,000 square feet, with the plaza having undergone several amendments since its annexation into the city in 2010.

The board discussed the implications of the proposed changes, particularly the potential for visual clutter and the aesthetic quality of the signage. Some board members expressed concerns about the curbside pickup sign's size and visibility, questioning whether it aligned with the plaza's overall design. Others supported the spirit shop sign, emphasizing its necessity for the business.

The board ultimately considered four requests: additional signage for the corner tenant, a color change for under-canopy signs, an increase in tenant panels on freestanding signs, and the addition of plaza identification on all freestanding signs. The discussions highlighted the balance between enhancing business visibility and maintaining community aesthetics.

As the meeting concluded, the board prepared to vote on the proposed amendments, weighing the benefits of increased signage against the need for visual harmony within the plaza and surrounding area. The outcome of this meeting will shape the future appearance and functionality of the Marketplace of Delray.