Wayne County Commissioners Discuss TCD Media's Role in Amplifying County Messaging

In a recent Wayne County government meeting, discussions centered around the county's partnership with TCD Media, a digital platform aimed at amplifying positive messaging about county initiatives. The meeting highlighted the importance of effective communication strategies in a media landscape often dominated by negative news.

The director of communications explained that TCD Media has a substantial reach, boasting approximately 800,000 followers across its platforms, which include social media channels like Instagram, Facebook, and TikTok. This broad audience is seen as a valuable asset for disseminating information about county programs and initiatives, particularly in a time when local news coverage can be limited.

Commissioners raised questions about the selection process for TCD Media and the nature of the content being shared. While the director acknowledged that the original contract predates their tenure, they emphasized that TCD Media's unique ability to engage with a diverse audience makes it a strategic partner for the county. The platform is intended to serve as a vehicle for sharing important messages, such as public safety announcements and updates on county programs, including initiatives aimed at reducing medical debt.

Concerns were voiced regarding the effectiveness of TCD Media in reaching all constituents, particularly those in areas less familiar with the platform. Some commissioners expressed skepticism about whether the county should be paying for a service that primarily amplifies content created by the county itself. The director clarified that while the county produces the content, TCD Media's role is to enhance its visibility and engagement through their established digital channels.

As the meeting concluded, the commissioners recognized the need for ongoing evaluation of the partnership with TCD Media. They underscored the importance of ensuring that the county's messaging effectively reaches all residents, particularly those who may not be aware of TCD Media's platforms. The discussions reflect a broader commitment to improving communication strategies within Wayne County, aiming to foster a more informed and engaged community.