Salinas Committee Discusses Measure E Promotion and Public Engagement Strategies

The Measure E Oversight Committee meeting held on July 24, 2025, in Salinas focused on enhancing community engagement and transparency regarding the Measure E initiative. Committee members emphasized the importance of promoting the accomplishments of Measure E over the past fiscal year and suggested creating a video or report to inform community members about these achievements.

During the meeting, committee member Hobby expressed gratitude for the thoroughness of the reports presented, acknowledging the effort involved in compiling them. The committee then moved to approve the minutes from the previous meeting on April 17, 2025, which passed with a majority vote, despite some members abstaining due to absence.

Looking ahead, discussions included the potential for a promotional campaign highlighting the successes of Measure E as it approaches its ten-year mark. Members suggested that the city manager explore ways to effectively communicate the impact of both Measure E and Measure G to the public. There was also a call for better accessibility of information related to Measure E on the city’s website, particularly the budget book, which contains valuable historical data.

The meeting concluded with a consensus on the need for a public information campaign, possibly including a dedicated committee meeting to educate the community about Measure E's history and significance. This initiative aims to foster greater understanding and support for the measure as it continues to shape the community.