Boomers Sportsbook Seeks License for Elko and Las Vegas Operations

The Nevada Gaming Commission meeting on July 25, 2025, brought significant developments for the state's gaming landscape, particularly with the application of Brandywine Gaming LLC and Boomer's Sportsbook LLC. The commission reviewed applications for a non-restricted gaming license that would allow Boomer's to operate a sportsbook, including a race book and sports pool, at multiple locations, including a commercial casino in Elko and satellite locations at Ellis Island Casino and Casino Valle Verde.

Joe Asher, the president and CEO of Boomer's Sportsbook, presented the company's vision, emphasizing its potential to become Nevada's only independent sportsbook. This move is particularly noteworthy as it would provide casinos with an alternative partner for sports betting, distinct from the major casino operators who currently dominate the market. Asher highlighted the importance of having a physical presence for customer sign-ups, which aligns with Nevada's regulations encouraging investment in brick-and-mortar establishments.

The commission's recommendation for approval, with conditions, reflects a growing interest in diversifying the gaming options available to residents and visitors. Asher's extensive background in the sports betting industry, including leadership roles at Brandywine Bookmaking and William Hill, positions him well to navigate the competitive landscape.

In addition to the primary application, the meeting also addressed the applications from Village Pub Management Inc. and Fame Operating Company Inc. for a share of gaming revenue, further indicating a trend towards collaboration among gaming entities in Nevada.

The discussions also touched on the evolving landscape of horse racing in the state. Recent legislative changes have eliminated the requirement for race books to obtain results from licensed disseminators, potentially lowering operational costs and expanding the availability of pari-mutuel horse racing. This shift could lead to more locations offering horse racing betting, enhancing options for bettors.

As the commission moves forward with these applications, the outcomes could significantly impact the local economy, providing new job opportunities and enhancing the entertainment offerings in Nevada. The anticipated opening of Boomer's Sportsbook locations in early August marks an exciting development for both the gaming industry and the community, promising to enrich the state's vibrant gaming culture.